Thanks to Mike for letting me know about this. Back in the early seventies. Fleetway comics gave away Football trading cards, inserted with the issues. Mike says they were "flimsy paper trading card type things with a picture of say Geoff Hurst on one side and a short piece of text on the back along the lines of West Ham and world cup winner." These differed from the first set as they had a red back.

Promotional Posters for the Trading Cards

5 comics teamed up to give away the cards, which were then swapped in schools across the country. To view the table of who was where in full, Click here

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